If I may break the fourth wall for a moment, I’m certain that everyone will think I rigged the system so that we could appreciate everything that my awesome boss, Rebecca Wilmoth, does for Eyewitness Surveillance. However, our September Employee Spotlight, Dan Capri, picked Rebecca to follow his (hard) act with no prompting from me. To quote directly from his email:
“In the beginning of my time here at Eyewitness, there was not much when it came to marketing for this company. Ever since Rebecca has been brought on board, our Marketing Department feels like it has completely filled out to be exactly that, a department. She has directly impacted my time at Eyewitness and makes my job so much easier.
“With implementing Salesforce, PROPS, the email bulletins that are being sent out, and the completely integrated websites, she has really lead the Marketing Department in a direction to be proud of! She completely deserves the recognition of being an employee spotlight!”
I personally couldn’t agree more. So, after a little arm-twisting, Rebecca agreed to an interview with me for this month’s Employee Spotlight. (And, I thoroughly approve of her choice of preferred animal.)
What do you do here at Eyewitness?
I am in charge of the marketing and the branding for Eyewitness Surveillance and Watchdog Virtual Guard. Most people think of marketing as advertising but it’s so much more than that. Marketing involves looking at industry trends, planning new product launches, delivering leads to the sales team, managing the tone and voice of the company, and maintaining the website. All of this needs to be done without forgetting marketing operations, which supports a big part of the company with processes, automation, and reports.
What do you like most about what you do?
The combination of creativity and science. I get to use both sides of my brain, which is my favorite thing about working in marketing. I have to be analytical and strategic about how to get the most leads at the best return on investment, but I also get to do fun things like work on videos, branding, and event planning.
What do you like the most about Eyewitness?
The people and the culture are the most amazing part of working at Eyewitness. It is truly like being part of a family. The support from the leadership team is like no other, and the environment is always so conductive to innovation.
What is your proudest accomplishment here at Eyewitness?
I would have to say building a department from nothing. I started at Eyewitness as director of inside sales and marketing, and most of my time at the start was actually spent on the inside sales side. As the company grew, I was able to go back to my roots and transfer full-time to marketing, and build a team and new processes that didn’t exist before.
We are now a team of three, and I am so proud of what we have been able to accomplish so far!
When you’re off the clock, what do you like to do for fun?
My family and I are very active. We love to play all kinds of sports. We play a lot of tennis together, we go on hikes, and we also play volleyball for fun. It is rare when I’m sitting at home on the couch as I’m always busy doing something. I get bored easily so I always have to be doing something. I also love to travel so I try to plan a few trips per year to places I have never been before in the US and abroad.
I also work out every day. I love to weight lift and use it as my stress reliever.
If you could be any animal, what would you be?
If I can pick an extinct creature (yep, that’s fine!), I would be a velociraptor because they were the coolest dinosaur out there. They were fast, intelligent, and deadly.
If I had to pick a living animal, though, I would say a chameleon, because they can be invisible.
What’s your favorite snack?
This is hard because I don’t really eat a lot of snacks. (I eat 5-6 smaller meals a day!) But, if I had to pick a fun food to snack on, I would say chips and guacamole, which I don’t really get to eat very often. ?
If you could have any superpower, what would you want to have?
Time travel, so I could go back in time and have all the answers to everything!
What TV character would you be if you could?
Olivia Pope from Scandal, because she is smart, influential, and knows how to maneuver her way around Washington!
…So, I have a new TV show to investigate, it seems. Holy cow, is that a power scene!
I also asked Rebecca who she’d like to name as next month’s Employee Spotlight, but you’ll have to wait until the end of November to “meet” this person. Thanks again, Rebecca, for agreeing to this interview!